Your web form is the point where you stop giving information out to your user and start collecting information instead. This is where you convert that great user experience into an actual sale.
This tutorial will help you to understand how forms work, and what to do to improve the design of your form. Questionnaires and forms have a lot in common, so there will be plenty of tips and ideas for you if you're designing a questionnaire or survey rather than a form.
At the end of the workshop you will know:
How forms and questionnaires differ from other pages on the web site.
How to create an enjoyable experience for the user filling in the form or questionnaire.
How to get the answers your organisation can use.
This workshop teaches techniques for understanding forms and questionnaires. It's about concepts in layout, design, and the relationships that underpin the forms and questionnaires. This is not a programming workshop, and will not teach you how to write better code.
The form and questionnaire experience on the Web
People react differently to forms than to other pages on your site. In this session, you'll learn:
How the user interacts with the different pages on the web site.
How asking for information affects your user's relationship with your site.
How this relationship affects what the site can achieve.
How forms work: the three layer model
We're so familiar with forms and questionnaires that we don't stop to think about how they work ¨C but it's crucial to understand them if you want to design good ones. In this session, you'll learn:
How the conversational and perceptual layers of the form affect the relationship.
How to improve the perceptual level of your form by better layout, graphics, and colors.
Creating a conversation for effective information exchange
A great form is like a pleasant conversation: you hardly notice that you've given out information because you're enjoying it. In this session, you'll learn about:
How to see the form as a conversation between the user and the organisation.
Ways to design questions so that it's easy for users to answer.
Applying the theory in practice: your action plan
Up to this point, we've been finding out how forms and questionnaires work at three levels. Now you'll develop your own action plan for your form or questionnaire:
Looking at your forms and questionnaires and the data they are collecting.
Understanding the user and organizational information needs.
Putting an action plan together.
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